Using QR Codes and Kiosks in the Restaurant Industry to Drive More Customer Engagement

In today’s digital world, there is no limit to how businesses can drive more engagement with their customers, beyond simply creating a great website. The restaurant industry is one of the most digitally-inclined industries out there. That’s because restaurants are constantly seeking new and more convenient ways to engage with their customers.

From offering customers the chance to win free appetizers or desserts and apps that keep track of everything from tip splitting to table reservations, the restaurant industry constantly strives to stay ahead of trends in order to retain as many of their current customers as possible.

With that in mind, here are some practical ways you can implement QR codes and kiosks into your own business in order to drive more customer engagement and increase your business’s revenue.

Make it easy for customers to find you online

If you want potential customers to find your business online, you need to make it easy for them to do so. One great way to do this is to include a link to your website in any printed materials you send out. This may seem like an obvious step, but it is surprising how many businesses forget to include this link in their marketing materials. Including a link to your website in signs, printed menus, and promotional materials will help get your brand’s name out there and make it easy for people to find you online.

Use QR Codes to Drive More Intentional Visitations

If you want to drive more intentional visits, you need to make it easier for people to find your business. For example, include a link to your website in any printed materials you send out and make sure you include your phone number and address on every piece of promotional content you create.

Build a digital loyalty program with kiosks and mobile apps

If you want to boost the revenue potential of your rewards program, consider partnering with a company such as EZ-Chow who can help with mobile app and kiosk services for their customers. A partnership between a rewards program and a mobile app provider can make it easy for customers to scan codes from their phones and join your program, earn points and spend them on their favorite menu items.

Build a physical loyalty program with kiosks and physical cards

If you want to boost the revenue potential of your rewards program, consider partnering with a restaurant supply company that offers physical loyalty cards. A partnership between a rewards program and a physical card provider can make it easy for customers to scan codes from their cards and join your program, earn points and spend them on their favorite menu items.

Keep people engaged after they visit your business

As the digital revolution continues to evolve, so too will the ways in which businesses integrate QR codes and kiosks into their marketing strategies. In order to stay ahead of the curve, it’s important for restaurant owners to stay on top of the latest QR code trends in order to drive more customer engagement with their brand.

With that in mind, here are some additional QR code trends you should keep an eye out for in the near future.

• QR codes that offer interactive experiences, such as a quiz or game that challenges customers to solve a problem or complete a task, will become more popular.
• Businesses will continue to find ways to use QR codes to drive more traffic to their websites, increase brand recognition and boost brand awareness.
• QR codes will also play an important role in retail promotions, as business owners look for new ways to boost foot traffic at their locations.
• And lastly, QR codes will continue to be integrated into mobile apps, in order to make it even easier for customers to find your business online.

EZ-Chow has solutions such as an Online Ordering, Self-Ordering Kiosks and Rewards/Loyalty Solutions that integrate into your existing POS systems. To learn how EZ-Chow can help you with these initiatives and more, get started by contacting us here.

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