Marketing Your Online Ordering Solution to Your Customers

Having an online ordering solution for your business is essential to meet the growing demand for convenience and efficiency. But simply having an online ordering system in place is not enough. To truly maximize its potential, you need to effectively market your website to customers and encourage them to use your online ordering service.

In this article, we’ll explore various strategies and tactics to help you successfully promote your online ordering solution and drive more sales for your business.

EZ-Chow not only has the online order platform technology but we also have the marketing knowledge to support your business. Several of our team members where part of the Papa John’s Pizza marketing teams that helped develop the online strategies and tactics to grow the online business from the ground up and to be the first pizza chain with nationwide online ordering.

Integrate Your Online Ordering System Into Your Website

The first step in effectively marketing your online ordering solution is to seamlessly integrate it into your business website. Customers should be able to easily find and access your online ordering page when they visit your website. Make sure to prominently display an “Order Online” button or link on your homepage and navigation menu. This will ensure that customers are aware of your online ordering option and can easily place their orders without any hassle.

Consider the example of Born 2 Bagel, a restaurant that has successfully integrated their online ordering system into their website. They have a clear and visible “Order Order” button that immediately directs customers to their online ordering page, making the process quick and convenient.

Leverage the Power of Google My Business

Google is often the first place customers turn to when searching for restaurants and ordering takeout. By listing your business on Google My Business, you can significantly increase your online visibility and attract more customers to your online ordering website. Claim your Google My Business listing and ensure that all relevant information, such as your business hours, contact details, and website link, are up to date. This will make it easier for customers to find and order from your restaurant directly through Google search and Google Maps.

Harness the Potential of Social Media Marketing

Social media platforms like Facebook and Instagram offer a powerful avenue to promote your online ordering website and engage with customers. Create dedicated profiles for your business on these platforms and include a link to your online ordering page in your bio or profile description. Regularly post engaging content, such as mouthwatering food photos, special promotions, and updates about your menu. Encourage your followers to order online by highlighting the convenience and benefits of using your online ordering system.

Tap Into Local Directories and Review Sites

Local directories and review sites like Yelp and Foursquare are popular platforms where customers search for restaurants and read reviews. Make sure to claim your business listing on these sites and optimize it by adding your online ordering website link, business hours, and enticing descriptions of your cuisine. Encourage satisfied customers to leave positive reviews, as these can significantly enhance your online reputation and attract more customers to your online ordering platform.

Utilize the Power of Email Marketing

Email marketing is a highly effective tool for promoting your online ordering solution and nurturing customer relationships. Build an email list of customers who have opted in to receive updates and promotions from your restaurant. Send regular emails featuring special offers, new menu items, and exclusive discounts for online orders. Include a prominent link to your online ordering website in every email, making it easy for recipients to place their orders with just a few clicks.

Optimize Your Website for Local SEO

Search engine optimization (SEO) is crucial in ensuring that your website ranks high in search engine results when customers search for restaurants in your area. Implement local SEO strategies by optimizing your website with relevant keywords, creating location-specific content, and building quality backlinks. This will help you increase your online visibility, drive organic traffic to your website, and ultimately boost orders through your online ordering system.

Cross-Promote with Local Businesses

Collaborating with neighboring businesses can be mutually beneficial in promoting your online ordering platform. Establish partnerships and cross-promote each other’s businesses by offering exclusive discounts or incentives to each other’s customers. This cross-promotion can be done through email marketing, social media posts, or even physical flyers and signage. By leveraging each other’s customer base, you can expand your reach and attract more customers to your online ordering website.

Collaborate with Local Influencers and Food Bloggers

Partnering with local influencers and food bloggers can be a game-changer in promoting your online ordering website. Identify popular influencers in your area, especially those with a strong engagement rate, and reach out to them. Invite them to experience your restaurant and encourage them to share their positive experiences with their followers. By leveraging their influence and reach, you can significantly increase awareness of your online ordering platform and attract new customers.

Utilize In-Store Signage and Flyers

Don’t underestimate the power of in-store marketing to promote your online ordering solution. Place eye-catching signage and flyers in prominent locations within your restaurant, such as near the entrance or at the counter. Clearly display your online ordering website link and highlight the convenience and benefits of ordering online. This will capture the attention of customers who visit your restaurant and encourage them to explore your online ordering platform.

Run Promotions and Incentives

Everyone loves a good deal. Running promotions and offering incentives is a great way to attract new customers to your online ordering system and encourage repeat orders. Consider offering exclusive discounts or freebies for online orders, creating loyalty programs, or running limited-time specials. Promote these offers through your website, social media channels, and email marketing campaigns to generate excitement and drive more traffic to your online ordering website.

How EZ-Chow can help

EZ-Chow not only provides a seamless online ordering solution but also offers invaluable assistance in marketing these solutions to elevate your brand. With EZ-Chow’s expertise, businesses can harness effective strategies and tactics to optimize their online ordering investments. By leveraging EZ-Chow’s comprehensive approach, businesses can ensure that their online ordering solutions not only meet customer demands but also stand out in the crowded digital marketplace. Whether it’s streamlining the ordering process or implementing targeted marketing campaigns, EZ-Chow is the ultimate partner to help businesses thrive in the online ordering landscape.

Marketing your online ordering solution is crucial to drive more sales and increase customer engagement. By integrating your online ordering system into your website, leveraging Google My Business, harnessing the power of social media, optimizing for local directories and review sites, utilizing email marketing, collaborating with influencers and bloggers, optimizing for local SEO, cross-promoting with local businesses, utilizing in-store signage and flyers, and running promotions and incentives, you can effectively promote your online ordering website and attract more customers to place orders directly with your business. Implement these strategies and tactics to maximize the potential of your online ordering solution and take your business to new heights of success.



Bernie Fussenegger
Bernie Fussenegger,
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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