Photography is important to the online experience especially as it relates to online ordering. Since the majority of consumers use social media platforms and online sites, the photos of food products need to be professionally done, high quality and entice your customers to order from you.
Photography is something that will set your experience apart from the competition. Who wants to order something that doesn’t look appealing? The other part is that you have to give the customer the experience of what that option will look like as if they were in the restaurant. Roughly 93% of consumers consider visual appearance to be a key factor in their purchasing decision. Good photography is food for the eyes.
Here are just a few of many reasons why photography is so important for your online business:
Will give a boost to online sales and solidify your brand identity
It’s been proven that adding high-quality pictures to your page, social accounts, and menus guarantees a boost in sales by at least 30%. Photos play such an integral part in how a brand identifies itself and how it wants consumers to view the brand and products offered.
Good photography is food for the eye, if it looks good, it will be more enticing to the visitors
When scanning a website or menu the human eye is instantly drawn to visual aids, because of this, it’s vital that the images used are captivating, high quality, have good lighting, and are professional looking. If the photos appear to be low-quality, blurry, or unprofessional this may cause customers to divert their attention to your competitors. You want something that will attract and pique the interest of customers.
Improves the online experience and creates expectation of quality with customer
You can use high-quality photography as proof that your company also serves high-quality food. It sets an expectation for the customer on what their food will look like if fulfilled accurately, this also can help establish trust and loyalty with customers as they experience your company’s consistent quality.
Gives the ability to tell a story about your products, ingredients, and overall menu options
Photography gives you the opportunity to talk about everything that makes up your brand. Whether that’s through photos of products, sharing recipes, or ingredients, you can use pictures to help promote and share the narrative of your brand. This is a great way to connect with your audience and increase customer interactions across social media platforms.
Photography is sharable and gives more brand reach
Connecting with customers and getting them to interact with your content boosts your company’s visibility which in turn will allow you to reach new customers. If you can create quality content that customers are willing to share across their platforms then that becomes free advertisement, and over 70% of purchase decisions are made from word-of-mouth recommendations.
Images are more accessible for mobile experiences
As mentioned throughout this blog, pictures are visually more appealing than words, but this is especially true when it comes to a mobile experience. Smartphone sales are expected to reach $418.9 billion by the year 2024, if you haven’t already, now is the time to consider what your content looks like from the smartphone screen. A way to enhance a customer’s mobile experience is to make sure your content is visually appealing and easily accessible from all devices.
Photography gives brand consistency across all marketing channels
One way to help build brand recognition for your business is by maintaining consistency across all social media platforms and websites, both visually and textually. Being consistent with the message you’re conveying, and the quality of photography used is vital to building trust and customer loyalty. Consistent visual content is the cheapest and most powerful way to create a brand image in your customer’s eyes.
In Conclusion…
The investment you make in creating high-quality photography for your business will be well worth it. From improving your brand image, attracting new customers, and building customer loyalty, there’s so much to gain from it.
Our EZ-Chow platform is built to bring the best out of your brand. You’ll discover that EZ-Chow has all of the necessary services you need and can be personalized to help your company generate more revenue and continue to grow in the years to come.
To learn how EZ-Chow can help you with these initiatives and more, get started by contacting us here.
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Author
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger
