Restaurants must adjust to the evolving patterns of consumer behavior in the current digital era. Online ordering has become a crucial part of a restaurant’s success, offering convenience, personalization, and brand loyalty. One such solution that helps restaurants maximize their revenue potential is EZ-Chow, a leading provider of branded online ordering systems. With its robust features and strategic approach, EZ-Chow enables restaurants to increase their average ticket size, upsell and cross-sell, and build brand loyalty.
In this article, we will explore how EZ-Chow empowers restaurants to boost their revenue and drive sustainable growth.
The Power of Branded Online Ordering
The Rise of Online Ordering
In recent years, online ordering has witnessed tremendous growth, driven by changing consumer preferences and advancements in technology. According to a study, the number of online orders for restaurants has more than tripled in the past five years. In fact, online orders now exceed the number of orders placed through traditional phone calls. This shift highlights the increasing importance of offering online ordering capabilities to cater to the evolving needs of customers.
The Benefits of Online Ordering
Online ordering provides numerous advantages for restaurants, including attracting new customers, increasing repeat business, and boosting average ticket prices. Cornell University researchers found that restaurants offering online ordering experienced a 42% increase in takeout orders, while those offering delivery services saw a 28% increase in orders. Moreover, online orders tend to have higher average ticket prices, with customers spending 30% more on average compared to in-store orders. This increase can be attributed to the ability to upsell and cross-sell, as customers spend more time browsing the menu online and are more likely to add additional items to their order.
The Role of Branding in Online Ordering
Branding plays a vital role in the success of online ordering systems. A branded online ordering platform not only enhances the customer experience but also reinforces brand identity and fosters brand loyalty. With EZ-Chow’s branded online ordering solutions, restaurants can create a seamless and personalized ordering experience that aligns with their brand image. Custom branding elements, such as logos, colors, and graphics, can be incorporated into the online ordering platform, ensuring a consistent and recognizable brand presence throughout the customer journey.
How EZ-Chow Drives Revenue Growth
Increasing Average Ticket Size
One of the key ways EZ-Chow helps restaurants boost their revenue is by increasing their average ticket size. Through its intuitive interface and strategic features, EZ-Chow enables restaurants to upsell and cross-sell effectively. The online ordering platform is designed to showcase upselling opportunities and make it enticing and easy for customers to upgrade their orders. By strategically positioning higher-priced items, suggesting relevant add-ons, and implementing targeted promotions, restaurants can encourage customers to spend more, thereby increasing their average ticket size.
Personalization and Customization
EZ-Chow understands the importance of personalization in driving customer satisfaction and repeat business. With its advanced online ordering system, restaurants can offer customizable options and preferences to cater to individual customer preferences. For example, customers can personalize their orders by selecting specific ingredients, choosing spice levels, or customizing toppings. This level of personalization not only enhances the customer experience but also creates a sense of ownership and satisfaction, leading to increased brand loyalty and repeat business.
Loyalty Programs and Incentives
Building brand loyalty is crucial for long-term success in the restaurant industry. EZ-Chow enables restaurants to implement loyalty programs and incentives seamlessly into their online ordering systems. By offering rewards, discounts, or exclusive promotions to loyal customers, restaurants can incentivize repeat business and generate buzz. EZ-Chow’s integrated loyalty program management allows restaurants to track customer behavior, analyze purchasing patterns, and create targeted marketing campaigns to engage and retain customers.
Streamlining Operations and Reducing Costs
EZ-Chow’s online ordering solutions not only drive revenue growth but also optimize restaurant operations and reduce costs. By streamlining the ordering process and eliminating the need for manual order taking, restaurants can significantly reduce errors and improve order accuracy. This efficiency translates into cost savings by minimizing wasted ingredients and reducing labor hours. With EZ-Chow’s integrated order management system, restaurants can track inventory, manage supplier relationships, and analyze the impact of changing costs on menu items, ensuring optimal profitability.
Seamless Integration with POS Systems
Integration with existing point-of-sale (POS) systems is essential for a smooth and efficient online ordering experience. EZ-Chow seamlessly integrates with various POS systems, allowing restaurants to manage orders, payments, and inventory in one centralized platform. This integration enables real-time updates of menu items, pricing, and availability, ensuring that customers receive accurate and up-to-date information. By eliminating the need for manual data entry and syncing, restaurants can save time, reduce errors, and provide a seamless omnichannel experience for their customers.
Marketing and Analytics
Effective marketing strategies are crucial for driving online orders and increasing revenue. EZ-Chow offers robust marketing tools and analytics capabilities to help restaurants optimize their online ordering performance. Restaurants can leverage EZ-Chow’s marketing features to promote online ordering through targeted email campaigns, SMS notifications, and social media integration. Additionally, EZ-Chow’s analytics dashboard provides valuable insights into customer behavior, order trends, and sales performance. By analyzing this data, restaurants can make data-driven decisions, refine their marketing strategies, and identify opportunities for growth and revenue optimization.
Partner with EZ-Chow for Revenue Growth
In the competitive restaurant landscape, leveraging technology and embracing online ordering is essential for revenue growth and long-term success. EZ-Chow’s branded online ordering solutions empower restaurants to maximize their revenue potential, increase average ticket sizes, and build brand loyalty. With its seamless integration, personalized customer experience, and comprehensive marketing and analytics capabilities, EZ-Chow is the strategic partner restaurants need to thrive in the digital age. Take the first step towards boosting your restaurant’s revenue by partnering with EZ-Chow and revolutionizing your online ordering experience.