As someone who has owned a restaurant as a franchisee, I know how important it is to have an online presence. More and more customers are turning to the internet to find restaurants and place orders. That’s why having a website with online ordering capabilities is crucial. However, simply having a website isn’t enough. You need to promote it to ensure that hungry customers know it exists.
In this article, I’ll share with you five proven strategies for promoting your online ordering website to hungry customers.
Introduction to Online Ordering for Restaurants
Online ordering has revolutionized the restaurant industry. It allows customers to easily browse menus, place orders, and pay online. For restaurants, it streamlines the ordering process and reduces the workload on staff. However, not all restaurants have embraced online ordering. Some may not see the need for it, while others may not have the resources to implement it. If you’re considering adding online ordering to your restaurant, now is the time to do it.
Why Marketing Your Online Ordering Website is Important
Having an online ordering website is only half the battle. You need to make sure that people know about it. Marketing your online ordering website is crucial if you want to attract hungry customers. Without promotion, your website may go unnoticed and your efforts will be wasted. In the next section, I’ll share five proven strategies for promoting your online ordering website.
Strategy 1: Use Social Media to Promote Your Online Ordering Website
Social media is a powerful tool for promoting your online ordering website. Platforms like Facebook, Instagram, and Twitter are great for reaching a wide audience. Start by creating social media accounts for your restaurant if you don’t already have them. You can then share links to your online ordering website on your social media pages.
To make the most of social media, you should also consider running paid ads. Social media ads can be targeted to specific demographics and interests, making them an effective way to reach potential customers. You can also use social media to showcase your restaurant’s personality and brand. Share behind-the-scenes photos, post customer reviews, and engage with your followers.
Strategy 2: Optimize Your Website for Search Engines
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages. By optimizing your website for search engines, you can increase visibility and attract more traffic. To optimize your website for search engines, start by researching keywords related to your restaurant and online ordering.
Make sure to include these keywords in your website content, meta descriptions, and page titles. You should also ensure that your website is mobile-friendly and has a fast loading time. These factors can impact your search engine rankings. Lastly, consider building backlinks to your website. Backlinks are links from other websites to your own and can increase your website’s authority and credibility.
Strategy 3: Offer Exclusive Promotions to Customers Who Order Online
Everyone loves a good deal. Offer exclusive promotions to customers who order online to incentivize them to use your online ordering website. For example, you could offer a discount on their first online order or free delivery for orders over a certain amount.
Make sure to promote these promotions on your website, social media, and email marketing campaigns. Not only will it encourage customers to use your online ordering website, but it can also help build loyalty.
Strategy 4: Leverage Email Marketing to Promote Your Online Ordering Website
Email marketing is a great way to stay top-of-mind with your customers. Use email marketing to promote your online ordering website and exclusive promotions. Start by building an email list of customers who have opted in to receive your emails.
You can then send regular newsletters with updates on your restaurant and promotions. Make sure to include links to your online ordering website in your emails. You can also segment your email list and send targeted emails to specific groups of customers. For example, you could send a promotion for a new menu item to customers who have ordered a similar item in the past.
Strategy 5: Partner with Food Bloggers and Influencers to Spread the Word
Food bloggers and influencers have a large following on social media and can be powerful advocates for your restaurant. Partner with food bloggers and influencers to promote your online ordering website.
Start by researching local food bloggers and influencers in your area. Reach out to them and offer them a free meal in exchange for a review or social media post. You could also offer them an exclusive promotion to share with their followers. By partnering with food bloggers and influencers, you can reach a wider audience and attract new customers.
Measuring the Success of Your Online Ordering Website Promotion Efforts
It’s important to measure the success of your online ordering website promotion efforts. This will allow you to see which strategies are working and which ones aren’t. You can track metrics like website traffic, online orders, and social media engagement.
Use this data to make informed decisions about your marketing strategy. For example, if you notice that social media ads are driving a lot of traffic to your website, consider increasing your ad spend. If you notice that email marketing campaigns are not performing well, try changing up your messaging or sending emails at a different time.
Conclusion and Next Steps for Promoting Your Online Ordering Website
Promoting your online ordering website is crucial if you want to attract hungry customers. By using social media, optimizing your website for search engines, offering exclusive promotions, leveraging email marketing, and partnering with food bloggers and influencers, you can increase visibility and drive traffic to your website.
Remember to measure the success of your marketing efforts and make adjustments as needed. With these strategies in place, you’ll be on your way to attracting more customers and growing your restaurant’s online ordering business.