10 Tips for Choosing the Best Online Ordering System for Small Businesses

Having an online ordering system is essential for small businesses, especially in the restaurant industry. It provides convenience for customers and streamlines operations for restaurant owners. However, with so many options available, it can be overwhelming to choose the best online ordering system for your small business.

That’s why we’ve compiled a comprehensive guide with 10 invaluable tips to help you navigate the selection process and find the perfect online ordering platform tailored to your unique needs.

Overview of Online Ordering Solutions for Small Restaurant Businesses

Before diving into the tips, let’s first understand the different types of online ordering solutions available for small restaurant businesses. There are two primary options: third-party apps and direct online ordering systems.

  • Third-Party Apps: Popular delivery apps like Uber Eats, DoorDash, and Grubhub act as aggregate platforms that provide customers with a directory of restaurants open for takeout and delivery. These platforms handle payment processing and courier services, making it convenient for both customers and restaurant owners. However, they often charge high fees and commissions, which can eat into your profits.
  • Direct Online Ordering Systems: These systems are integrated into your own website and allow customers to explore your interactive menu and place orders directly. They offer more control and flexibility, allowing you to avoid high commission fees. Additionally, orders can flow seamlessly into your POS system in real-time, making order management more efficient.

Benefits of Online Ordering Solutions for the Customer

Implementing an online ordering system offers numerous benefits for your customers, which can lead to increased customer satisfaction and loyalty. Here are some advantages:

  • Convenience: Customers can place orders anytime, anywhere, without the need to wait in long queues or make phone calls.
  • Ease of Use: Online ordering systems provide a user-friendly interface that allows customers to browse menus, customize their orders, and make payments effortlessly.
  • Order Accuracy: With online ordering, customers can easily specify their preferences and dietary restrictions, reducing the chances of miscommunication.
  • Order Tracking: Many online ordering platforms offer order tracking features, allowing customers to know the status of their orders in real-time.
  • Contactless Transactions: Especially in the current climate, online ordering minimizes physical contact, ensuring the safety and well-being of both customers and staff.

Benefits of Online Ordering Solutions for the Restaurant Owner

Now let’s explore the benefits of implementing an online ordering system from the restaurant owner’s perspective:

  • Increased Revenue: Online ordering systems can significantly boost your sales by reaching a wider customer base and providing an additional revenue stream.
  • Operational Efficiency: Online ordering platforms streamline order management, reducing errors and eliminating the need for manual order taking.
  • Inventory Management: By integrating your online ordering system with your POS system, you can track inventory levels in real-time and avoid stockouts.
  • Marketing Opportunities: Online ordering platforms often include marketing features, such as email marketing and loyalty programs, helping you engage with your customers and drive repeat business.
  • Data Insights: With an online ordering system, you can gather valuable customer data and insights, allowing you to make informed business decisions and tailor your offerings to customer preferences.

Now that we’ve covered the basics, let’s dive into the 10 tips for choosing the best online ordering system for your small business.

  1. Define Your Business Needs
    Before selecting an online ordering system, it’s crucial to define your business needs and objectives. Consider factors such as your target audience, type of cuisine, average order volume, and specific features you require.
  2. User-Friendly Interface
    Choose an online ordering platform with a user-friendly interface that makes it easy for customers to navigate your menu, customize their orders, and complete the checkout process. A seamless user experience leads to higher conversion rates and customer satisfaction.
  3. Integration Capabilities
    Ensure that the online ordering system you choose integrates smoothly with your existing POS system, payment gateways, and other essential software. This integration will streamline operations and avoid the hassle of manual data entry.
  4. Mobile-Friendly Features
    With the majority of customers using their smartphones to place orders, it’s essential to select an online ordering system that is mobile-friendly. The platform should offer a responsive design and a dedicated mobile app, if possible, to provide a seamless experience for mobile users.
  5. Customization Options
    Every restaurant has its unique branding and requirements. Look for an online ordering system that allows you to customize the design, colors, and branding elements to maintain consistency with your overall brand image.
  6. Cost-Effective Solutions
    Consider the pricing structure of the online ordering system. Look for transparent pricing with no hidden fees or excessive commission charges. It’s also worth comparing the pricing models of different providers to find the most cost-effective solution for your small business.
  7. Order Management Tools
    Efficient order management is crucial for smooth operations. Choose an online ordering system that offers order tracking, order printing, and order fulfillment features to streamline your kitchen workflow and ensure timely delivery or pickup.
  8. Customer Support and Training
    Reliable customer support is essential when implementing a new system. Look for an online ordering provider that offers excellent customer support and provides comprehensive training and resources to help you and your staff get up to speed quickly.
  9. Security Measures
    With online transactions, security is paramount. Ensure that the online ordering system you choose has robust security measures in place to protect customer data and financial information. Look for features such as SSL encryption and PCI compliance.
  10. Feedback and Reviews
    Do your research and read reviews from other restaurant owners who have used the online ordering system you’re considering. Pay attention to their feedback regarding ease of use, reliability, customer support, and overall satisfaction.

Why Partner with EZ-Chow for Your Online Ordering Solutions

When it comes to choosing the best online ordering system for your small business, partnering with a trusted provider like EZ-Chow can offer numerous benefits. Here’s why

  • Seamless Integration: EZ-Chow seamlessly integrates with your existing POS system, providing a unified solution for order management and payment processing.
  • Customization and Branding: EZ-Chow allows you to customize the design and branding elements to maintain consistency with your restaurant’s image.
  • Mobile-Friendly Experience: With a dedicated mobile app and responsive design, EZ-Chow provides a seamless ordering experience for customers using smartphones.
  • Cost-Effective Pricing: EZ-Chow offers transparent and cost-effective pricing plans, allowing you to maximize your profits without excessive commission fees.
  • Comprehensive Support: EZ-Chow provides excellent customer support and comprehensive training to ensure a smooth implementation and ongoing success.

By partnering with EZ-Chow, you can elevate your small business by implementing a powerful and reliable online ordering system tailored to your unique needs.

Wrapping Up

Choosing the best online ordering system for your small business is a critical decision that can significantly impact your operations and customer satisfaction. By following these 10 tips and partnering with a trusted provider like EZ-Chow, you can streamline your online ordering process, increase revenue, and create a seamless experience for your customers. Take the time to evaluate your needs, consider the features and benefits, and make an informed decision that will propel your small business to new heights.

Remember, a well-chosen online ordering system is an investment in the future success of your small business. Don’t miss out on the opportunity to tap into the growing trend of online ordering and boost your revenue. Partner with EZ-Chow and embark on a journey to digital transformation today.



Bernie Fussenegger
Bernie Fussenegger,
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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