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ToggleRunning a restaurant today means juggling a lot—tight margins, high expectations, and the constant push to grow. Sure, getting more people through the door is excellent. But what if you could bring in more revenue just by helping each guest add a little something extra to their order? That’s precisely what self-service kiosks and online ordering can do—and they do it well.
When implemented strategically, these digital tools can significantly raise your Average Order Value (AOV) without increasing your overhead. In fact, multiple studies have shown that customers spend up to 30% more when ordering from a kiosk or digital platform compared to traditional counter service.
Let’s explore why this happens and how EZ-Chow helps make it happen for restaurants like yours.
The Psychology Behind Digital Ordering: Why It Works
There’s a reason digital ordering boosts AOV—and it’s rooted in psychology and customer behavior:
- Zero Pressure: Customers don’t feel rushed or judged, allowing them to explore more menu items.
- Self-Paced Browsing: With no line behind them, guests can take their time adding extras, upgrades, or desserts.
- Visual Temptation: Eye-catching images and appetizing descriptions encourage impulse purchases.
- Frictionless Upselling: Digital prompts for add-ons make suggestions at the perfect time, with no awkwardness.
According to research from Tillster, 20% of customers who use a self-service kiosk order more food than they planned. And a study published by QSR Magazine found that 65% of guests prefer self-service kiosks for the convenience and control they offer.
Intelligent Upselling & Cross-Selling—Done Right
EZ-Chow’s self-ordering kiosks and online platforms use innovative design and automation to suggest add-ons and upgrades in ways that feel natural—not pushy.
Example: A guest orders a burger. As they prepare to check out, the kiosk suggests upgrading to a combo with fries and a drink for just $2.50 more. The guest, unpressured and enticed by the deal, accepts. The guest isn’t being pushed—they just see a good deal and go for it. One quick tap, and just like that, the order total goes up.
EZ-Chow makes this easy by automatically suggesting things like:
- Extra toppings (“Want to make it a double? Add avocado?”)
- Perfect pairings (“Goes great with your order…”)
- Time-sensitive offers (“Only here for today!”)
It’s consistent and smart—no need to rely on busy staff to remember the upsell every time.
Enhanced Visual Merchandising
Digital ordering interfaces allow for high-quality images and descriptive text that spotlight your most profitable items.
Instead of just listing “Chocolate Cake,” imagine showcasing:
“Triple-Chocolate Fudge Cake, topped with whipped cream and drizzled with warm chocolate sauce. A rich finish to your meal.”
Studies have shown that menu items with pictures sell up to 30% more often than those without (Cornell University).
EZ-Chow’s dynamic interface supports:
- Highlighted sections for “Fan Favorites” or “Staff Picks”
- Custom image carousels
- Callouts for high-margin items
Dynamic Pricing & Promotions
Want to promote a new appetizer or sell more of a seasonal shake? EZ-Chow enables restaurants to run real-time promotions that trigger based on order size or item selection.
Example: If a guest adds two entrees to their cart, the system can suggest:
“Add a dessert for just $1.99 more—only available today!”
This kind of real-time promotion is nearly impossible for staff to execute consistently. With digital ordering, the process is effortless and automated.
Personalized Recommendations Based on Data
We know that repeat guests drive the highest value. That’s why EZ-Chow includes loyalty and rewards integration with platforms like Paytronix and EZ-Chow empowers merchants to tap into purchase behavior data to fuel smarter upselling.
Use case: You notice that guests who buy spicy chicken sandwiches also tend to order sweet drinks. The kiosk learns this pattern and starts recommending a mango lemonade every time someone selects that sandwich.
Result? Better customer satisfaction and increased AOV.
Eliminating Human Error
Let’s face it: Staff sometimes forget to upsell. They get busy, distracted, or don’t feel comfortable pushing additional items.
EZ-Chow’s kiosks and digital ordering systems are:
- Consistent: Always show the upsell.
- Non-intrusive: No awkward face-to-face moments.
- Always On: Whether it’s 11 a.m. or 9 p.m., the system never forgets.
This consistency makes a measurable difference over time—particularly in high-volume environments.
Real-World Success Stories
Joella’s Hot Chicken began with one location and now operates over 17, scaling with the help of EZ-Chow’s platform. One reason? The kiosk and online ordering system boosted order accuracy, consistency, and upsell opportunities—leading to higher check sizes across the board.
Another example is Copeland’s of New Orleans, where loyalty and upselling through digital ordering played a significant role in driving guest retention and increasing average ticket sizes.
These benefits don’t stop at kiosks. EZ-Chow’s mobile and online ordering platform provides the same upselling logic and promotional prompts. Whether your guests order from a phone, laptop, or kiosk, the experience is seamless and optimized for revenue.
In fact, mobile ordering customers are more likely to order add-ons compared to phone-in or in-person guests, according to Deloitte’s restaurant consumer survey.
FAQs: Increasing Average Order Value with Digital Ordering
Q1: How quickly can EZ-Chow’s kiosk or online system start increasing my average order value? Most clients start seeing AOV improvements within the first few weeks. Our platform is optimized out of the box to prompt upsells and cross-sells intelligently.
Q2: Will customers find upselling annoying or intrusive? Not at all. EZ-Chow’s system suggests upgrades and add-ons in a friendly, non-intrusive way. Because it’s digital, customers feel in control and less pressured.
Q3: Can I customize the upsell prompts? Absolutely. You can tailor upsells to specific items, time of day, or customer behavior. Our admin dashboard makes it simple to manage promotions in real time.
Q4: What’s the average revenue increase restaurants see with EZ-Chow? On average, restaurants using EZ-Chow’s kiosk and digital ordering platforms report AOV increases of 15–30%.
Q5: Does this work for all types of restaurants? Yes. Whether you’re a QSR, fast casual, or even a food hall, our flexible system adapts to your menu, brand, and operations to deliver results.
Your Next Step: Turn AOV Into a Growth Lever
Increasing your Average Order Value is one of the most effective ways to grow your revenue—and it doesn’t require more foot traffic or bigger marketing budgets.
With EZ-Chow’s self-service kiosks and online ordering platform, you unlock:
- More upsells
- Higher margins
- Smarter promotions
- Better guest experiences
If you’re ready to take the next step, let’s talk. Our team can walk you through a personalized demo to show exactly how much additional revenue you could be capturing.
Book a demo today at ez-chow.com and let us help you unlock your full revenue potential.
EZ-Chow: Built by Merchants, for Merchants.
Ready to transform your restaurant?
Book a demo with EZ-Chow today and discover how our platform can help you implement effective personalization strategies.
Let’s create unforgettable dining experiences together!
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Author
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger