How to Create a Great Restaurant Experience Using Product Innovation

Restaurants are constantly trying to wow their guests with new and exciting experiences. After all, the moment your guest walks through the door is when they experience your brand for the first time.

How can you ensure that they have an unforgettable experience? One way to do this is through product innovation. Sure, it may seem like a small detail but making sure your restaurant offers interesting and engaging experiences means everything.

Let’s take a look at some examples of how restaurants use product innovation to create great restaurant experiences using product innovation.

Use Food as an Engine for Product Innovation

In order to create an authentic and memorable experience, you must be willing to try new things. Product innovation is a good way to create unique and interesting food items. You can also use this approach to create dining experiences.

For example, let’s say you want to offer a tasting menu in which you carefully pair wine with each of your dishes. How can you do this if your guests have different food preferences? Why not create a tasting menu that also features a variety of foods that your guests can choose from? Make sure to include a variety of proteins, vegetables, sauces, and more. Your guests will benefit from a more holistic experience because they will be able to consume a variety of nutrients with each bite.

Use Technology to Assist in Product Innovation

In creating create and interesting experiences for your guests, you may want to try innovative technology that your target demographic will embrace. You can use technology to create a virtual reality (VR) experience for your guests. For example, you can use VR to let guests sample items from your menu, experience a cooking class, or even tour a restaurant.

VR technology can also help you create experiences that are customized to your guests’ age and preferences. For example, you can use VR to create a menu that offers guests an experience that matches their dietary restrictions. VR can even help you create custom experiences that you can use to educate guests on a variety of topics.

Provide a Seamless User Experience

One of the best ways to ensure great experiences at your restaurant is to provide a seamless user experience. This means that your guests’ experience should feel seamless from the moment they walk through your doors until they leave.

How can you ensure that your guests’ experience is seamless? You can do this by providing a stylish and clean environment. You should also provide your guests with helpful and friendly staff who can answer their questions and provide them with recommendations. When your guests’ experience is seamless, they will feel welcomed and happy to return.

Be Willing to Experiment with New Ideas

Restaurants must be willing to experiment with new ideas. After all, you can’t expect your guests to return for the same type of experience every time.

What is the best way to ensure that your guests have an unforgettable experience? Variety and selection and playing to what their expectations are.

For example, let’s say you want to offer a new type of menu item. Try to create a “special” menu that features a selection of items that your guests can choose from so that you see what their preferences are.

Use Data and Insights

Data should be a core driving force on helping with new and existing menu items. Understand what is currently selling an why – this will help you understand where changes need to be made or updated based on your customers preferences. Add new menu innovations that then compliment what is currently your top items.

Talk to Your Customers

This should be at the top of the list…talk to your customers, survey your customers and understand what their expectations are and if you are meeting them. There is nothing more powerful that words. Don’t ever assume that the experience is great, read your reviews and give your customers a platform to voice their opinions. This will benefit you 100% in the end.


By using data, insights and technology, you can begin to create a unique restaurant experience that your customers will enjoy and something they will tell their friends and family about. Keep in mind that all the little details matter – this can include have a spotless environment, menu variety and a staff that really provides to that experience.

EZ-Chow has solutions such as an Online Ordering, Self-Ordering Kiosks and Rewards/Loyalty Solutions that integrate into your existing POS systems. To learn how EZ-Chow can help you with these initiatives and more, get started by contacting us here.



Bernie Fussenegger
Bernie Fussenegger,
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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