How Third Party Delivery Services are Changing the Pizza Industry

Pizza has been a popular meal for many years, but the pizza industry has recently been going through an exciting transformation. The advent of third-party delivery services, such as Grubhub, DoorDash, and Uber Eats, has enabled pizza restaurants to reach a wider audience and offer their products to people all over the world. These services have allowed consumers to order their favorite pies with just a few taps on their phones, and have completely reshaped the pizza industry.

By leveraging the power of technology, pizza businesses are able to expand their customer base, increase their profits, and create a more efficient and convenient way for people to enjoy their favorite food.

In this article, we’ll take a closer look at how these third-party delivery services are revolutionizing the pizza industry and explore the opportunities they present for restaurants and customers alike.

How third-party delivery services are revolutionizing the pizza industry

The pizza industry has been growing steadily over the past few decades, and recent technological advancements have opened up new avenues for growth. Today, pizza delivery is easier than ever thanks to third-party delivery services such as Grubhub, DoorDash, and Uber Eats.

These delivery services have created a seamless experience for customers, enabling them to order from their favorite restaurants from the comfort of their own homes. Thanks to these innovative delivery models, the pizza industry is projected to grow from $38 billion to $48 billion by 2023.

Third-party delivery services have also significantly benefitted pizza restaurants by increasing their customer base, reducing costs, and enabling them to focus on their core businesses.

Benefits of third-party delivery services for pizza restaurants

The number one benefit of third-party delivery services for pizza restaurants is increased reach. Third-party delivery services allow pizza restaurants to expand their customer base and reach new audiences. By partnering with a third-party delivery service, pizza businesses can tap into their large network of customers and gain access to new markets they might not otherwise have been able to reach.

Furthermore, these delivery services can help restaurants identify new delivery areas, making it easier to make decisions about future expansion. Third-party delivery services also enable pizza restaurants to boost their sales by providing faster delivery times. People tend to be pickier about the quality of their pizzas when they order them for delivery.

As a result, many people prefer to eat their pizzas at home rather than ordering them for dine-in. Third-party delivery services enable restaurants to speed up the delivery process, which means customers can get their pizzas even faster.

Benefits of third-party delivery services for customers

Third-party delivery services are beneficial for customers because they offer convenience and choice. Customers can order from their preferred restaurants from their smartphones, and enjoy the convenience of having their food delivered to their doorsteps. Third-party delivery services also present customers with more options, as they can use these services to order from a wide variety of restaurants.

Customers can also use these services to browse restaurants in their own neighborhoods and try foods from places they might not have otherwise tried. Third-party delivery services can also help customers save money. These services often offer discounts and special deals (such as ordering certain meals during certain times), and can be a great way to save money while enjoying a delicious meal.

Challenges of third-party delivery services

One of the biggest challenges of third-party delivery services is that they’re constantly changing. For pizza businesses, this means that they need to be flexible and stay updated on the latest trends and technologies. This can be difficult for some restaurants, especially those that want to keep things traditional, and it can be challenging to adopt to constantly evolving technologies.

Additionally, third-party delivery services are constantly competing with each other, which has led to intense price wars between companies. Although this is good news for customers, it can make it harder for businesses to make money.

Technology used by third-party delivery services

Before partnering with a third-party delivery company, pizza restaurants need to be familiar with the technology they use. Delivery companies have various technologies in place to improve the customer experience and make it easier for restaurants to manage their orders.

Ordering platforms: These platforms are used by customers to place their orders. Delivery companies have their own ordering platforms and often provide their customers with unique codes. The codes can be used to place orders, and customers can also save their favorites for later.

Online ordering: Delivery services also feature online ordering systems that allow customers to browse and order from their favorite restaurants from the comfort of their own homes. Online ordering allows customers to customize their orders and skip the line at their favorite restaurants.

Delivery tracking: Many delivery companies also offer delivery tracking capabilities that allow customers to track their orders. These tools are helpful for customers, as they can see when their orders are expected to arrive.

Tips for pizza businesses to maximize the use of third-party delivery services

As we’ve discussed, third-party delivery services have many benefits for pizza businesses. However, they can only be truly effective if restaurants take the time to research different delivery companies and select the right partners for their businesses.

Once you’ve chosen your delivery partners, there are a few things you can do to make the most of their services and ensure your customers have an excellent experience.

  • Deliver high-quality products
  • Customers expect the same high-quality pizza they would get if they went to your store, so make sure your ingredients are fresh and of the highest quality. This will make an impact on your customers, and it will make it easier to partner with delivery companies.
  • Build a relationship with your customers
  • Make sure customers know your name. Encourage them to order from your delivery platform frequently, and show them that you care about their experience. This will go a long way towards building relationships with your customers and will make them more likely to come back.
  • Make it easier for your customers to order from you
  • Make it easy for customers to order from you. Consider adding access to your delivery platforms from your own website, and make sure your phone lines are conveniently available for customers who prefer to place their orders through their phones.


Third-party delivery services have become increasingly popular in recent years, as they have made it easier than ever to get delicious pizzas delivered to people’s homes. These delivery services have also helped pizza businesses reach a wider audience, increase their sales, and save money. If you’re in the pizza business, partnering with a third-party delivery service can be a great way to expand your customer base and maximize your profits.

EZ-Chow has solutions such as an Online Ordering, Self-Ordering Kiosks and Rewards/Loyalty Solutions that integrate into your existing POS systems. EZ-Chow, Inc is headquartered in the Southern Indiana and Louisville, Kentucky region. Started in 2015, EZ-Chow’s mission is to provide single or multi-unit restaurants and other on-demand organizations a branded, multi-channel digital customer engagement platform – built specifically with the organization’s requirements in mind. 

To learn how EZ-Chow can help you with these initiatives and more, get started by contacting us here.

Request a demo of our solutions.



Bernie Fussenegger
Bernie Fussenegger
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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