How Can an Online Takeaway Ordering System Help Your Business?

Technology continues to revolutionize how businesses operate, and the restaurant industry is no exception. The introduction of online ordering systems has profoundly impacted how restaurants serve their customers. One such system, the takeaway ordering system, has gained popularity due to its convenience. This system allows customers to place their orders from anywhere, making it incredibly easy for them. Implementing our online carryout ordering system can provide numerous benefits for your restaurant, including enhanced efficiency, improved customer satisfaction, increased revenue, and more.

In the US, the popularity of takeout is evident, with more than 1 in 4 consumers opting for it instead of delivery. This trend is further supported by the fact that 55% of American consumers prefer to get their takeout via curbside pickup, making it the most popular option. Drive-through is the second-most popular way (50%), and getting takeout on foot is the least popular option (35%). These statistics from DoorDash for Merchants and US Foods clearly show the demand for takeout, making it a lucrative market for your restaurant to tap into (Source).

I will discuss how our EZ-Chow online ordering system can help grow your restaurant business in this article.

Benefits of Implementing an Online Carryout Ordering System

Expanded Customer Reach

Offering a carryout online ordering system can extend your restaurant’s visibility and reach a broader audience. According to research, 70% of consumers favor buying directly from restaurants, and 59% of millennials’ orders are for takeout or delivery. By meeting the increasing demand for online food ordering, particularly among millennials and Gen Z, we can boost your revenue and appeal to new customers. Online ordering allows customers to conveniently and effortlessly enjoy their favorite meals without delay.

Customer benefits

  • Convenient Ordering: Customers can place orders from the comfort of their homes or on the go, making it easy to enjoy their favorite meals without visiting the restaurant in person.
  • Time-Saving: Online ordering eliminates the need for waiting in line or on the phone, allowing customers to quickly and efficiently order their meals.
  • Expanded Choices: Customers gain access to a wider variety of meal options and specials that may be available exclusively through online menus.
  • Personalization and Ease: Online systems often allow customers to customize their orders efficiently and save their favorite meals for future convenience.

Restaurant benefits 

  • Increased Revenue: By catering to the high demand for takeout and delivery, which can significantly boost sales and attract a more extensive customer base, especially among millennials and Gen Z.
  • Broader Audience Reach: Implementing an online ordering system increases a restaurant’s visibility and attracts customers who prefer the convenience of digital ordering.
  • Operational Efficiency: Online orders can streamline the ordering process, reducing errors and freeing staff to focus on in-house dining and other tasks.
  • Customer Insights: Online ordering systems provide valuable data on customer preferences and ordering habits, allowing to customize offerings and marketing strategies more effectively.

Efficient Customer and Order Management

An online carryout ordering system streamlines operations and offers your customers and staff convenience. The software seamlessly manages the customer journey, from order placement to fulfillment. Your customers can peruse the menu, choose their preferred items, and conveniently modify their orders according to their requirements. This reduces the likelihood of order errors due to miscommunication or misunderstandings, saving your restaurant time and money. Additionally, automated notifications via email or SMS ensure swift order execution, minimizing delays and enhancing customer satisfaction.

Customer Benefits

  • Convenient Browsing: Customers can easily explore the menu online, see all options, and make selections without pressure or rush.
  • Order Customization: Customers can modify their order according to their preferences, ensuring they get exactly what they want every time.
  • Reduced Errors: With the online system, there’s less chance of miscommunication, so customers can trust that their order will be correct and just how they like it.
  • Real-Time Updates: Automated notifications inform customers about their order status, reducing wait times and enhancing overall experience.

Restaurant Benefits

  • Streamlined Operations: Your restaurant benefits from a smoother workflow, as the online system manages orders efficiently from start to finish.
  • Time and Cost Savings: By reducing order errors, we can save your restaurant time and money, allowing you to focus on delivering great food and service.
  • Enhanced Customer Satisfaction: With swift order execution and real-time updates, we can ensure higher customer satisfaction, encouraging repeat business.
  • Better Order Management: Our system helps us seamlessly track all orders, improving our ability to fulfill them accurately and on time.

Enhanced Customer Satisfaction

Convenience is vital for modern consumers, and our online carryout ordering system provides a user-friendly and efficient ordering process. Making the ordering process easy and hassle-free increases the likelihood of your customers placing repeat orders. The system offers easy navigation, fast loading speed, and a seamless user experience to ensure higher conversions. By prioritizing customer satisfaction, we can increase customer loyalty and retention.

Customer Benefits

  • Easy Ordering: User-friendly and efficient ordering process, making it quick and hassle-free to get their favorite meals.
  • Smooth Experience: Customers can place their order without any frustration or delays, thanks to easy navigation and fast loading speeds.
  • Convenient Access: The seamless online experience allows customers to order whenever and wherever they want, fitting perfectly into their busy lifestyle.
  • Higher Satisfaction: The convenience and ease of use make customers more likely to return and place repeat orders, knowing they’ll have a pleasant experience every time.

Restaurant Benefits

  • Increased Loyalty: By providing a hassle-free and efficient ordering system, restaurants boost customer satisfaction, leading to higher loyalty and repeat business.
  • Higher Conversions: With a seamless user experience and easy navigation, more customers complete their orders, increasing your sales.
  • Improved Retention: Customers that are satisfied are more likely to return, helping you build a loyal customer base and enhancing long-term success.
  • Efficient Operations: The streamlined online ordering system reduces errors and operational hiccups, allowing you to focus on delivering great food and service.

Increased Online Orders

Online ordering has been shown to drive higher order volumes compared to traditional phone orders. The visual appeal of mouth-watering food images can increase hunger and cravings, leading to larger order sizes. Our system can entice customers and boost sales volume by including appetizing food images in your online menu. A digital menu with appealing visuals can lead to higher revenue for your restaurant.

Customer Benefits

  • Enticing Visuals: Seeing mouth-watering food images online makes it easier for customers to decide what to order and often makes the meal more appealing.
  • Larger Orders: The appealing visuals can stimulate customers’ appetite, leading them to order more of their favorite foods and enhancing their dining experience.
  • Convenient Decision-Making: The digital menu with appetizing visuals helps customers to quickly choose what they want, making the ordering process smooth and enjoyable.
  • Enhanced Experience: The overall visual appeal of the online menu enhances anticipation and enjoyment of the meal, making the experience more satisfying.

Restaurant Benefits

  • Higher Order Volumes: Restaurants benefit from increased order volumes as the appealing food images stimulate customers’ appetites and encourage larger orders.
  • Boosted Sales: The enticing visuals in our online menu lead to higher sales, as customers are more likely to order more food when they see delicious pictures.
  • Increased Revenue: By driving higher order sizes through visual appeal, we see a significant increase in your overall revenue.
  • Enhanced Customer Attraction: The appealing digital menu attracts more customers to order online, expanding your customer base and boosting your restaurant’s popularity.

Operational Efficiencies

An online carryout ordering system provides accurate information about your restaurant’s cash flow. It allows you to keep track of costs associated with preparing each order and other expenses. This level of insight is invaluable on busy days when your restaurant receives a high volume of orders. With an online ordering system, you can obtain real-time data on the monetary translation of each order, eliminating the need for manual paperwork and simplifying financial management. This automation reduces labor costs by minimizing administrative tasks and increasing operational efficiency.

Customer Benefits

  • Reliable Service: Enjoy a smoother and more reliable service experience because the restaurant efficiently manages high volumes of orders.
  • Quick Transactions: The streamlined financial processes mean payments are processed quickly and accurately, making transactions hassle-free.
  • Enhanced Experience: The restaurant’s efficiency helps reduce wait times and provides a better overall dining experience.
  • Consistent Quality: The restaurant can now better track costs and manage expenses, so customers receive consistent quality in every order.

Restaurant Benefits

  • Accurate Financial Insights: Access to precise information about your restaurant’s cash flow, helping make informed financial decisions.
  • Cost Management: You can easily keep track of the costs associated with each order and other expenses, improving your ability to manage resources.
  • Real-Time Data: Obtaining real-time data on the monetary translation of each order helps you stay on top of my finances, especially on busy days.
  • Reduced Labor Costs: Automating financial management lowers labor costs by minimizing administrative tasks, allowing you to allocate resources more effectively and increase operational efficiency.

Better Customer Data

Our online carryout ordering system provides valuable insights into customer preferences, ordering habits, and demographics. By analyzing this data, you can deeply understand your customer base and tailor your menu offerings accordingly. This customization can enhance customer satisfaction, improve loyalty, and inform targeted promotions and marketing campaigns. Your restaurant can make data-driven decisions by leveraging customer data, optimizing menu offerings, and enhancing the overall customer experience.

Customer Benefits

  • Personalized Experience: The restaurant tailors its menu offerings based on your customers preferences and ordering habits, giving a personalized experience.
  • Improved Satisfaction: Customizing based on customer data leads to an improved dining experience, meeting their tastes and expectations.
  • Targeted Promotions: Customers receive targeted promotions and offers relevant to their preferences, enhancing the value they get from ordering.
  • Enhanced Loyalty: The restaurant’s ability to use customer data to improve their experience increases loyalty and likelihood of returning.

Restaurant Benefits

  • Data-Driven Decisions: By leveraging valuable insights from customer data, you can make informed decisions about menu offerings and promotions.
  • Improved Menu Optimization: Using customer data allows you to optimize the menu offerings to meet customer preferences and demands better.
  • Effective Marketing Campaigns: You can create targeted marketing campaigns that resonate with your customer base, increasing engagement and ROI.
  • Enhanced Customer Experience: The ability to analyze customer data helps you enhance the overall customer experience, leading to higher satisfaction and loyalty.

Adapt to Industry Trends

Implementing an online carryout ordering system allows your restaurant to align with current market trends and customer expectations. Takeaway orders have become increasingly popular, and an online ordering system will enable you to cater to this demand seamlessly. By staying up to date with industry trends, you can position your restaurant as a forward-thinking establishment that meets the evolving needs of your customers.

Customer Benefits

  • Convenience: Customers enjoy the convenience of placing takeaway orders online, fitting perfectly into their busy lifestyle.
  • Efficiency: The online ordering system streamlines the process, saving time and effort when ordering their favorite meals.
  • Access to Trends: Access the latest industry trends and offerings, ensuring they stay informed and satisfied with dining choices.
  • Enhanced Experience: The restaurant’s adaptation to trends leads to an enhanced overall experience, meeting customers expectations and preferences.

Restaurant Benefits

  • Meeting Customer Expectations: Accommodate the increasing demand for takeaway orders and meet your customers’ evolving needs and expectations.
  • Competitive Advantage: By watching the industry trends, position your restaurant as a forward-thinking establishment, gaining a competitive edge.
  • Increased Revenue: The ability to adapt to trends leads to increased sales and revenue, as you can attract more customers who prefer online ordering.
  • Improved Reputation: Your restaurant’s alignment with industry trends enhances your reputation, attracting new customers and retaining existing ones.

Stay Ahead of the Competition

The online ordering landscape is competitive, with 60% of the United States ordering delivery or takeout at least once a week (Source). Restaurants must offer a carryout service through an online ordering system to keep customers from losing to third-party delivery apps. Integrating an online carryout ordering system into your restaurant allows your to tap into the growing demand for on-demand ordering experiences. You can outpace the competition and serve millions online consumers by providing speed and convenience. Investing in online ordering technology demonstrates your commitment to meeting customer expectations and differentiates your restaurant from competitors who have yet to adopt this technology.

Customer Benefits

  • Convenience: Customers enjoy the convenience of ordering online for carryout, which saves them time and effort compared to traditional methods.
  • Speedy Service: The online ordering system provides fast and efficient service, allowing customers to get meals quickly without waiting.
  • Choice and Control: Customers have more control over their orders and can customize and modify them easily to suit their preferences.
  • Reliability: Ordering directly from the restaurant’s online system ensures reliability and accuracy, avoiding potential issues with third-party delivery apps.

Restaurant Benefits

  • Competitive Edge: By offering online carryout ordering, you can stay ahead of the competition and attract more customers who prefer convenient ordering options.
  • Customer Retention: Providing a seamless online ordering experience encourages repeat business and improves customer loyalty.
  • Cost Savings: Direct online ordering reduces commission fees associated with third-party delivery apps, increasing profitability.
  • Enhanced Brand Image: Investing in online ordering technology showcases your restaurant’s commitment to innovation and customer satisfaction, enhancing our brand reputation.

Staff Productivity

An online carryout ordering system can save your restaurant and staff time. Your team can focus on other tasks by automating menu management and online payments, thus improving overall staff productivity. The automated system streamlines routine tasks, enabling your staff to deliver the best customer service and ensure seamless restaurant operations.

Customer Benefits

  • Quick and Efficient Service: Customers enjoy quicker and more efficient service as the online ordering system automates tasks, reducing wait times for their orders.
  • Convenient Payment: The system’s online payment feature makes paying for their carryout orders easy, saving time at checkout.
  • Order Accuracy: With automated menu management, orders will be accurate and customized according to their preferences.
  • Enhanced Experience: The improved staff productivity leads to a better overall experience, with orders handled promptly and accurately.

Restaurant Benefits

  • Increased Efficiency: Automating tasks boosts staff productivity, allowing you to serve more customers and handle orders more effectively.
  • Focused Staff: With routine tasks automated, your staff can focus on providing the best customer service and ensuring a favorable dining experience.
  • Cost Savings: The system’s improved productivity allows for efficient resource allocation and significant cost savings. With the option to operate with fewer staff or allocate resources more efficiently, the system offers a clear financial benefit.
  • Streamlined Operations: The online ordering system streamlines restaurant operations, reducing errors and ensuring smoother workflows for better restaurant management.

Case Study: Olive Garden

One notable case study of a successful implementation of an online carryout ordering system is Olive Garden. Olive Garden is a chain of Italian-American restaurants that offer a variety of dishes for dine-in, takeout, and delivery services. They have embraced technology to streamline their carryout ordering process and enhance the customer experience. Customers can easily place carryout orders through Olive Garden’s website or mobile app. The online ordering system allows customers to easily browse the menu, customize their orders, and select a convenient pickup time. By implementing an efficient online carryout ordering system, Olive Garden has been able to cater to the growing demand for takeout and provide a seamless ordering experience for its customers.

Why Choose EZ-Chow

When choosing an online carryout ordering system for your restaurant, it’s crucial to partner with a company that comprehends the unique challenges and requirements of the restaurant sector. EZ-Chow is a leading online ordering solution provider helping restaurants optimize your carryout operations. We have extensive experience in the restaurant business, from the front to the back of the house, and understand the importance of marketing and revenue generation. By choosing EZ-Chow, you can benefit from our comprehensive expertise and tailored solutions to drive your restaurant’s success.

Wrapping Up

Implementing an online carryout ordering system can bring numerous benefits to your restaurant. By expanding your customer reach, streamlining operations, enhancing customer satisfaction, and increasing online orders, your restaurant can experience significant growth and success. An online carryout ordering system allows you to adapt to industry trends, stay ahead of the competition, and provide exceptional customer service. By partnering with EZ-Chow, a trusted provider of online ordering solutions, you can leverage our expertise and technology to optimize carryout operations and drive revenue. 

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Author

Bernie Fussenegger
Bernie Fussenegger,
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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