Having a User-Friendly Online Ordering Platform can Boost Restaurant Sales

With changing customer expectations, it is important in having a user-friendly online ordering platform for restaurants looking to boost sales and stay competitive. The team at EZ-Chow has many years of experience with online ordering systems for some of the largest brands in the restaurant business.

In this article, we will explore and share our knowledge on the importance of user-friendly online ordering platforms, the benefits of having a restaurant ordering app, how to optimize your restaurant website for online ordering, choosing the right online ordering platform, integrating online ordering with your POS system, marketing your online ordering platform to increase sales, and common challenges faced by restaurants and how to overcome them.

Understanding Customer Preferences in the Digital Age

With the rise of smartphones and the convenience they offer, customers are increasingly turning to online platforms for their dining needs. According to recent studies, over 60% of customers prefer to order food online rather than dine in or call for delivery. This shift in customer behavior highlights the importance of having a user-friendly online ordering platform for restaurants.

To cater to customer preferences, restaurants need to provide a seamless and intuitive online ordering experience. This includes having a mobile-friendly website, an easy-to-use ordering interface, and multiple payment options. By understanding and adapting to customer preferences in the digital age, restaurants can enhance the overall customer experience and boost sales.

The Benefits of Having a Restaurant Ordering App

One effective way to provide a user-friendly online ordering experience is by developing a restaurant ordering app. A restaurant ordering app allows customers to easily browse the menu, place their orders, and track their deliveries. It also provides an opportunity for restaurants to engage with their customers through personalized offers and promotions.

Having a restaurant ordering app offers several benefits for both the restaurant and the customers. For restaurants, it streamlines the ordering process, reduces errors, and increases efficiency. For customers, it provides convenience, saves time, and allows for customization of their orders. By investing in a restaurant ordering app, restaurants can enhance their brand image, increase customer loyalty, and ultimately boost sales.

How to Optimize Your Restaurant Website for Online Ordering

While a restaurant ordering app is beneficial, it is equally important to optimize your restaurant website for online ordering. Your website serves as the online storefront for your restaurant, and it should be designed with user-friendliness in mind. Here are some tips to optimize your restaurant website for online ordering:

  • Clear Navigation: Ensure that your website has clear and intuitive navigation, allowing customers to easily find the online ordering section.
  • Mobile-Friendly Design: With the majority of customers using smartphones, it is crucial to have a mobile-friendly website that adapts to different screen sizes.
  • Simplified Ordering Process: Streamline the ordering process by minimizing the number of clicks required and providing clear instructions at each step.
  • High-Quality Images and Descriptions: Include high-quality images of your menu items and provide detailed descriptions to entice customers and help them make informed choices.
  • Multiple Payment Options: Offer a variety of payment options, including credit/debit cards, mobile wallets, and cash on delivery, to cater to different customer preferences.

Choosing the Right Online Ordering Platform for Your Restaurant

When it comes to choosing an online ordering platform for your restaurant, there are several factors to consider. The platform you choose should align with your restaurant’s needs, budget, and long-term goals. Here are some key considerations to keep in mind:

  • Ease of Use: Look for a platform that is intuitive and easy to use for both the restaurant staff and the customers.
  • Customization Options: Ensure that the platform allows you to customize the ordering interface, menu layout, and branding to maintain your restaurant’s unique identity.
  • Integration Capabilities: Check if the platform can seamlessly integrate with your existing POS system, ensuring smooth order management and inventory tracking.
  • Customer Support: Choose a platform that offers reliable customer support to address any technical issues or concerns that may arise.
  • Cost: Consider the pricing structure of the platform, including any setup fees, transaction fees, and monthly subscriptions, to find a solution that fits within your budget.

Integrating Online Ordering with Your POS System

To maximize the efficiency of your online ordering platform, it is crucial to integrate it with your POS system. This integration allows for seamless order management, accurate inventory tracking, and real-time reporting. Here are some benefits of integrating online ordering with your POS system:

  • Streamlined Operations: Integrating your online ordering platform with your POS system eliminates the need for manual order entry, reducing errors and saving time for your staff.
  • Accurate Inventory Management: With real-time inventory tracking, you can ensure that your menu items are always available and prevent overselling.
  • Comprehensive Reporting: Integrated systems provide detailed reports on sales, customer data, and order history, allowing you to make informed business decisions.
  • Efficient Order Fulfillment: Orders placed online are automatically sent to your kitchen or designated order preparation area, ensuring timely and accurate order fulfillment.

Marketing Your Online Ordering Platform to Increase Sales

Having a user-friendly online ordering platform is only the first step. To maximize its potential and increase sales, you need to effectively market your platform to your target audience. Here are some strategies to market your online ordering platform:

  • Promote Through Your Existing Channels: Utilize your website, social media accounts, email newsletters, and in-store signage to promote your online ordering platform and encourage customers to place orders online.
  • Offer Exclusive Discounts and Promotions: Provide special discounts or promotions for online orders to incentivize customers to try your platform.
  • Leverage Online Advertising: Invest in online advertising platforms such as Google Ads or social media ads to reach a wider audience and drive traffic to your online ordering platform.
  • Encourage Customer Reviews and Referrals: Encourage satisfied customers to leave reviews on platforms like Yelp or Google, and offer referral incentives to encourage them to spread the word about your online ordering platform.
  • Collaborate with Local Influencers: Partner with local influencers or food bloggers to promote your online ordering platform and showcase your menu items to their followers.

Common Challenges and How to Overcome Them

While user-friendly online ordering platforms offer numerous benefits, there are also common challenges that restaurants may face. Here are some challenges and strategies to overcome them:

  • Technical Issues: Ensure that you have reliable and secure internet connectivity, and regularly update your online ordering platform to address any technical issues that may arise.
  • Staff Training: Provide comprehensive training to your staff to familiarize them with the online ordering platform, ensuring they can assist customers and resolve any issues.
  • Managing Order Volume: During peak hours, managing a high volume of online orders can be challenging. Consider implementing order batching, setting order limits, or adjusting your staffing levels to handle increased demand.
  • Customer Support: Offer prompt and responsive customer support to address any customer inquiries or concerns related to online ordering.
  • Ensuring Food Quality: Implement proper packaging and delivery protocols to ensure that your food maintains its quality during transportation.

Conclusion: Embracing the Future of Restaurant Sales

In conclusion, user-friendly online ordering platforms are a game-changer for restaurants looking to boost sales and stay ahead in the digital age. By understanding customer preferences, optimizing your restaurant website, choosing the right online ordering platform, integrating with your POS system, marketing effectively, and overcoming common challenges, you can embrace the future of restaurant sales. Investing in a user-friendly online ordering platform not only enhances the customer experience but also improves operational efficiency and increases revenue for your restaurant. So, take the leap and embrace the digital revolution to propel your restaurant towards success.

If you’re looking to boost your restaurant sales and provide a seamless online ordering experience for your customers, contact us today to learn more about our user-friendly online ordering platform tailored for restaurants of all sizes.



Bernie Fussenegger
Bernie Fussenegger,
Marketing,Branding & e-Commerce -Consultant
Click to learn more about Bernie Fussenegger

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