While flowers and chocolates remain high as a Valentine’s Day gift, consumers are looking for new ways to celebrate this day, creatively, yet easy to arrange.
This shift is caused by a more socially conscious and influential younger generation. And they’re the ones in charge: younger millennials, ages 23–29, are the most likely generation to celebrate Valentine’s since they make up the bulk of singles looking for love or couples settling down. Gen X is close behind when it comes to spending money on their loved ones, followed by the baby boomer generation.
Gen Z and millennials, however, aren’t as interested in over-the-top romantic plans. They’re celebrating Valentine’s Day for the fun of it and aren’t interested in over-hyping their plans.
73% of millenials and Gen Zers think that Valentine’s Day is just a good opportunity to show affection to their loved ones.
That said, 50% of 13-36 year olds still keep an eye out for Valentine-themed sales and promotions, so embrace the holiday. Try to prep for it in a way that highlights all the meaningful relationships people may have.
Here are Valentine’s Day marketing ideas that will help you capitalize on this well-established holiday and target your audience in a fun, engaging and memorable way.
Think beyond romance
Romantic love is what started it, but the key to a successful Valentine’s Day marketing campaign is thinking non-romantically as well. For example:
Join the “Galentine’s Day” trend. Galentine’s day takes place on February 13, celebrating female friendships. This nonofficial holiday originates from a viral episode of the Parks and Recreation TV series and has become a popular real-life event among millennials. You can create a social media post or a whole marketing campaign around this day.
Prepare & promote your irresistible offer
Be creative, for example, throw in some Passionfruit, hot~n~steamy sides, spicy entrées, endless love salads, McDreamy desserts. Have fun!
Make a splash on social media
Support a charity that’s close to your heart
Valentine’s Day is also a good time to give back and show a little love to the world outside your circle.
Let your patrons feel the love & appreciation you have for them!